How we build
The simple rules we follow when we build.
Principle 01
Build for the real world
Plan for slow internet and older phones from day one.
Principle 02
Useful beats feature-packed
We'd rather do a few things people use again and again than pile on features.
Principle 03
Private by default
Trust matters, so we keep data safe and are upfront about how we use it.
Principle 04
AI should do real work
AI should remove real effort, not just look impressive.
Principle 05
Ship often
Frequent updates keep us close to what people actually need.
Principle 06
Build repeatable systems
We build things that keep paying off, not one-offs.